## SEO STRATEGY

### 1. SEO Philosophy

SEO isn't a trick. It's a practice of clarity. At ego.cx, we optimize so people find what they're looking for, not to deceive search engines.

**Our principles:**
- **Useful content first** — SEO follows value
- **Technical clarity** — fast, accessible, well‑structured sites
- **User intent** — understand what people are looking for and give it to them

---

### 2. Structured Data (Schema.org)

#### 2.1. Organization
```json
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "EgoCX",
  "url": "https://ego.cx",
  "logo": "https://ego.cx/logo.png",
  "description": "Digital identity platform and branding agency.",
  "sameAs": [
    "https://youtube.com/@egocx",
    "https://instagram.com/egocx",
    "https://facebook.com/egocx",
    "https://x.com/egocx"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "Customer Service",
    "url": "https://ego.cx/contact"
  }
}
```

#### 2.2. Product / Service
```json
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": ".cx Premium Domain",
  "description": "Web address with .cx extension for professional branding.",
  "brand": {
    "@type": "Brand",
    "name": "EgoCX"
  },
  "offers": {
    "@type": "Offer",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}
```

#### 2.3. FAQ
```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is ego.cx?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "ego.cx is a digital identity platform and branding agency that combines premium .cx domains, AI tools, email branding, and a proprietary CMS to build lasting brand ecosystems."
      }
    }
  ]
}
```

---

### 3. Standardized Metadata

#### 3.1. Title (<title>)
- Length: 50-60 characters
- Format: `[Primary keyword] | [Site name]`
- Example: `"Digital Identity | ego.cx"`

#### 3.2. Meta Description
- Length: 150-160 characters
- Include: primary keyword + benefit + call to action
- Example: `"Build a lasting digital identity with ego.cx. Premium .cx domains, proprietary CMS, AI tools, and authentic branding. Start now."`

#### 3.3. Open Graph (OG)
- **og:title:** page title (same as `<title>`)
- **og:description:** description (same as meta description)
- **og:image:** featured image (1200x630 px)
- **og:url:** canonical URL
- **og:type:** `website` or `article`

#### 3.4. Twitter Cards
- **twitter:card:** `summary_large_image`
- **twitter:title:** page title
- **twitter:description:** description
- **twitter:image:** featured image

---

### 4. Keywords by Section

| Section | Primary Keywords |
|---------|------------------|
| **Home** | digital identity, authentic branding, .cx domain |
| **Products** | proprietary CMS, AI tools, email branding |
| **Design Collection** | design systems, design.md, UI/UX |
| **Blog** | branding, digital identity, web design |
| **Contact** | contact ego.cx, branding agency |

---

### 5. Technical Best Practices

#### 5.1. URLs
- Friendly and readable
- Use hyphens (`-`) instead of underscores (`_`)
- Avoid unnecessary parameters
- Structure: `https://ego.cx/section/subsection`

#### 5.2. Headings (H1, H2, H3)
- **H1:** unique per page, contains the primary keyword
- **H2:** main subtopics
- **H3:** details within subtopics
- Maintain logical hierarchy (no skipping levels)

#### 5.3. Images
- **Alt text:** descriptive and concise
- **File name:** descriptive (e.g., `digital-identity-ego-cx.jpg`)
- **Format:** WebP or AVIF for better performance
- **Compression:** optimized without quality loss

#### 5.4. Internal Links
- Use descriptive anchor text
- Link to related content
- Don't overload with links

---

### 6. Monitoring and Metrics

| Metric | Tool | Frequency |
|--------|------|-----------|
| Rankings | Google Search Console | Weekly |
| Organic traffic | Google Analytics | Daily |
| CTR (Click Through Rate) | Search Console | Monthly |
| Core Web Vitals | Lighthouse / PageSpeed | Quarterly |
| Backlinks | Ahrefs / SEMrush | Monthly |

---

### 7. Content Strategy

- **Publish regularly:** blog, updates, case studies
- **Answer questions:** FAQs, guides, tutorials
- **Update old content:** keep it relevant and accurate
- **Varied formats:** text, images, videos, infographics

---

*Last updated: 2026-07-10*

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*— Fernando José Caicedo Albarello*  
*Founder, EgoCX*